Channel 4 Twist

Posted by David Bushell

Twist is a genius piece of social marketing by Channel 4, allowing their online audience to "mash up" personalities to create highly amusing sentences. The best of which will be air between shows. Sadly (but perhaps for the best) Gordon Ramsay's more popular "words" are curiously missing.

Coming of the back of a perfect brand refresh it would seem Channel 4 can do no wrong when it comes to design & advertising. Bravo!