Put Down Your Crayons

Posted by David Bushell

Put Down Your Crayons is an article by Eric Karjaluoto, Creative Director at smashLAB. Exploring the idea of "too many designers" and not enough "thinkers".

The point I’m trying to make is that there’s a lot of opportunity for us—as thinkers—to provide great value to our clients. We won’t, however, do this if we continue to hold tightly on to the notion of designers being purely visual practitioners. I’ve said this before, and I’ll say it again: design is about facilitating outcomes, not selecting colors.

A very good read especially for recent graduates, and even those like me who have a few years in the industry.